IT'S ALL ABOUT INFLUENCER ECONOMY: HYPE OR HERE TO STAY?

Is the influencer economy a fleeting fad? Or is it here to stay for the long haul? The answer, as with many things in this ever-evolving digital landscape, isn't black and white. While some argue that the influencer marketing model is built on vanity, others point to its undeniable power in shaping consumer behavior. Undoubtedly, influencers have